Apple and Google: Strange Bedfellows?

Love him or hate him, but there's no denying that he writes very interesting stuff. "Robert X. Cringely" on the Google - Apple collaboration.

I wrote many years ago that the best start-ups are composed of symbiotic combinations of hippies and nerds. Hippies have the grand vision while nerds mind the details. Each is less without the other. Think of Jobs and Woz in 1976 and now Jobs and Schmidt (or, more properly, Apple and Google) in 2007. Apple is driven by design, which is entirely subjective, even emotional, while Google is driven by the almighty algorithm, which is only following orders

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